Event technology is part of what makes events, conferences and exhibitions tick. From registration to content display and interactive elements, finding the perfect event technology solution puts you on the right track to a great event. With the event technology solutions and deployment so integral to success, it’s crucial to ask the right questions that lead to the appropriate solutions. A good audio visual supplier and event technology provider is there to help you make the most of what’s on offer and find innovative ways to use the latest technology to fuel every area of your event. As a starting point, here are six questions that will help guide you towards event technology that fulfills your goals for the perfect event technology infusion.
1. Who are your visitors?
Different audiences will have a different response to the types of technology on offer. Rather than categorising by age or gender, it’s important to look at the personas and interests of your audience as a whole. Those attending Mobile World Congress, for example, are much more likely to be fluent in terms such as virtual reality and will take to new technology with ease. Those at a medical congress or association meeting may not. Whether your audience are technology-focused or not, you can still find ways to infuse and enhance their experience through great pieces of technology and custom-developed software. The focus on how they use it and why will just be slightly different. Perhaps you need extra stand staff on hand to provide demonstrations, or a quick introduction video before the main feature. Understanding your audience and how they react and respond to technology will help you to choose the solutions that engage, rather than alienate your audience. If in doubt, think about your attendee’s every day life. Do they use technology? Are they a native mobile user? Did they grow up alongside social media? The profile you build will allow your audio visual supplier to tailor their event technology solutions to your event.
2. How much time do your visitors have?
One of the most underrated points of event technology comes down to how much time your visitors have to explore your event or stand. Video content that needs 20 minutes of a visitor’s time or an experience with a two-hour queue is not going to work if your visitors only have a 15-minute slot. If your visitors are limited on time or have a huge number of stands to get round try to condense the experience into minutes rather than hours. Interactive technology is a great way to this, as are totem screens which allows visitors to watch, learn or engage in seconds.
3. What is the best way to utilise your event budget?
We are finding more and more event budgets becoming ubiquitous, with less emphasis placed on ‘technology’, ‘registration’, ‘engagement’ and so on, as the different areas collide. One way audio visual partners can help their clients to make the most of their event technology is by looking at technology which transgresses more than one area. For example, an interactive videowall which allows visitors to register interest in specific areas will save the need for a separate lead capture tool. Similarly, the iPhones needed to run a mobile event app for 50 sales staff, are often cheaper when hired from the AV partner already working on your stand than they would be to buy or rent separately.
4. What are your pain points?
We believe that technology should do more than just look good within a stand. It should also work harder to solve some of the pain points that agencies are given within their initial event brief. Perhaps this is attracting more visitors to the stand through the use of realtime social media feeds or live content, or using virtual reality to really help visitors ‘get’ what the brand does and how it does it. There are many forms of audio visual event technology which can help provide solutions to customer problems which just can’t be rectified through design or static features alone. Asking yourself (and your event technology partner) what can be done to fix the things keeping you up at night. Then make the technology you use work a little harder to fix it.
5. What is the event’s legacy?
Part of what makes the events and exhibitions industry more sustainable, is ensuring that the event leaves a legacy behind that extends long after the event ends. Event technology solutions can often help provide this. One example is an NFC touch-solution which both provides a platform for a full event management system before, during and after the event as well as increasing interactivity and allowing for lead capture. Not only increasing interactivity during the event, but also providing a personalised follow-up post event, all within one solution. Learning how to extend the event legacy pre and post-event is a great way to make budgets last longer and gain a return on the investment made.
6. Is the experience socially-connected?
Social media has become an event staple, used to bring visitors into the experience and make them feel part of the journey. Event technology can facilitate social media, allowing visitors to become socially-connected through an interactive Q&A system, live tweet wall, check-in system or live streaming. More recently, event planners and organisers are beginning to recognise the importance of social customer service. Increasingly, event participants are turning to Twitter and other social channels in order to ask questions and report issues.