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event technology solutions
Six Questions To Find the Perfect Event Technology Solution

Event technology is part of what makes events, conferences and exhibitions tick. From registration to content display and interactive elements, finding the perfect event technology solution puts you on the right track to a great event. With the event technology solutions and deployment so integral to success, it’s crucial to ask the right questions that…

Event predictions for 2016

The start of a new year is a great time to look at what trends, features and new technologies will shape the year ahead. After all, if you’d said at the end of 2014 that we’d be reading messages on our iWatches and creating brand messaging in emojis while listening to Justin Bieber we may…

How brands are using dynamic content to connect with their audience

Dynamic content goes against every aspect that an exhibition stand once represented. Whereas exhibition stands were once static spaces where visitors were drawn in and given a single piece of content or concept to engage with, dynamic content now ensures that exhibition stands are personalised hubs, where every experience can be different. This is key…

4 Types of Event Technology Perfect for Pop Ups

Over the past few years, empty spaces have become unusual. Abandoned warehouses, unused carparks and even the inside of the Tube have become the latest event spaces for some of the biggest corporates in the world. Pop-up events have been ‘popping up’ all over London and beyond, with the brands who design them, utilising some…

The Next Generation of Interactive Event Technology

Each year, there is a new demand. A demand for interactive event technology solutions that are bigger, more immersive and more experiential than last year’s offerings. This is particularly apparent when it comes to tradeshows – event visitors have long memories and the exact same solution as the year before just won’t do, when it…

Three Event Technology Trends that Cater for Millennials

Millennials, or generation Y as they’re sometimes called, are often labelled the most educated, connected and evolving generation of our time. Many brands and companies are beginning to place the thoughts of Millennials at the forefront of their marketing strategy – a key result of their purchasing power and potential to become leaders of some…

The IPG Pop Up on New Event Technology

Throughout July and August, we held a pop up event at our new 40,000 sq. ft HQ to enable those working in events, production and exhibitions to come down, experience, play and interact with some of the latest technology solutions to arrive in the events industry. Event technology has to be seen firsthand, to really…

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