Event Technology Trends 2015
Technology opens up opportunity and creates a more exciting way to display information, form interaction between attendees and gain real return on the output of your event. 2015 has already seen some of the most innovative event technologies come to the forefront and event planners and agencies everywhere, are putting their creativity to use in an increasingly digital age. If you want to stay ahead of the curve then read on to find out the technology trends that are making waves in the events industry this year.
EVENT PLANNING & ANALYTICS
Superior event management systems now mean that everything from an exhibition, to a conference, to a pop-up shop are easily trackable, sleeker and more sustainable. Our division Poken, which started out as an interactive NFC networking experience, has grown over the years into a full-service event management platform; driven by the needs of event organisers for a system that reduces paper waste, gives measurable ROI and adds an element of fun and spontaneity to event communications.
In-depth analytics have also become a key requirement of any exhibition or event and in recent years, event organisers have gone from not being able to obtain much analytical data during an event to being able to gather in-depth data on every aspect of the show – often in realtime. This creates a much more superior event ecosystem, where management is a ‘one stop shop’ that can be integrated with live activity occurring at the show – a trend that will only become more refined over the next year.
Until recently, if you wanted to get footage of your event, you were limited to on-the-ground tripods and static filming. Now finally, there’s a new option that can majorly broaden your event filming horizon: drones.
Drones have become much more popular recently, although they’ve quickly gained infamy due to the lack of fixed rules and regulations surrounding them that have been leading to some questionable usage from the general public. These rules should come into place soon, assuring that everyone’s on the same page as to how to safely and legally use their drones.
Despite this, drones are the perfect tool for providing you with the means to create sweeping aerial footage or take beautiful photography of your event with stabilised HD cameras, able to show off an event from all angles. From a PR perspective this is fantastic, and in theory, the potential applications for drones at an event are endless.
In 2013, Apple introduced ‘iBeacon’, a new piece of innovative software designed primarily for use within a retail environment. Most Apple products (and more recently, certain Android models) can emit a continuous low-powered transmitter that alerts any nearby ‘iBeacons’ to its presence. These beacons can then send notifications straight to your mobile, which when paired with realtime offers, deals, coupons or discount codes, can make for an enticing retail experience!
The iBeacon technology has many potential uses during a live event environment, where similarly to retail, exhibitors and sponsors need to grab attention quickly and retain it enough to draw in their audience. The application potential for iBeacon in the event technology space is vast, with options ranging from a more seamless registration process, to gamification, to meeting appointment systems and the tracking of attendee interests. The only thing to watch out for is to make sure attendees aren’t spammed too much or too often – you don’t want to put them off! Used with caution iBeacons have already proved themselves to be a strong way to give your event a personalised experience and drive crowds to your stand.
It used to be that sets at events were mostly static, with a few metres in the middle saved for moving visuals – which is okay, but not necessarily the most impressive of options. Many of our clients are now looking for more than just a static set, in the form of a visual spectacle created from a wall of seamless high-end indoor LED screens, powered by a system such as Watchout, to master everything from visuals, to sound and lighting. What the organiser (and attendees) gain from this is a highly immersive, visually appealing and memorable spectacle that will boost the talking point and takeaways of your event.
Given that the content fed to the LED screens can be completely customisable and interchanging, a big benefit of digital sets is customisability. You can create impressive graphics that sweep from one side of the wall to the other, or use visuals and colour schemes to change the atmosphere of the event as and when you choose. You could even broadcast a live-feed of your social media applications for the audience to watch as they wait for their key speaker. The options are endless but one thing remains consistent: all of it can be done in high enough quality that even when showcasing images, your audience will feel like they could reach out and touch what’s being broadcast as if it were a real life asset. Check out these photos from Peugeot’s 2014 event to see for yourself:
These are just some of the options for utilising new, exciting tech to wow your attendees, and help your event stand out from the crowd. If you want to be kept in the loop of all things new and exciting sign up to receive our monthly tech update newsletter here.
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