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The IPG Pop Up on New Event Technology

Throughout July and August, we held a pop up event at our new 40,000 sq. ft HQ to enable those working in events, production and exhibitions to come down, experience, play and interact with some of the latest technology solutions to arrive in the events industry. Event technology has to be seen firsthand, to really connect with a visitor or designer and we knew that providing a comprehensive display of the latest solutions would help our clients to see what’s available for the events season ahead. Here’s a little look at what we had on show…

Personalised welcome experience

Visitors were welcomed with a personalised interactive experience involving a 55” Philips multitouch kiosk and an LED videowall. Once their name was entered onto the interactive screen, they were simultaneously welcomed on the adjacent LED videowall and by their Smart AV point of contract, who was notified of their arrival via an automated email.

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First stop was a drink and pastry (or glass or Pimms!) in the boardroom, where our latest Social Hubb software was being displaying on the new 95” Samsung ME large format screen, showing a flowing live feed of tweets, Instagram posts and Facebook updates surrounding the event, for visitors to get involved using the hashtag #IPGPopUp

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There was also a showcase of the IPG divisions playing on a custom-made Samsung 46” videowall to give an introduction to the four divisions.

Onto the LED…

First up out of our four new types of indoor and outdoor LED was the smart edge 3.9mm LED which has a corner block design, allowing it to be turned into a cubed or right-angled design…or as we had here a 3D rubix cube which was managed using a Watchout 6 server.

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The next room showed off projection mapping in an innovative display which used both projection and LED. This was led by a Watchout 6 server which allowed it to create a coordinated display across the two mediums.

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The interactive showcase

As one of the biggest suppliers of multitouch equipment in the UK and Europe, the next room was a hub of interactive and multitouch software. This included the 42” transparent showcase screen, which bought together a physical product with an interactive digital overlay that gave information about the product through video, touch content and 3D renders.

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Also included was the Multitaction 42” screen – a groundbreaking multitouch solution which has object recognition and reacts to movement, touch and shape using 32 cameras that allow it to distinguish between each. The multitaction table can react to 1000s of different coded objects, which make it a great product for creating a truly personalised event experience for individual visitors.

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Next up, was a 4×4 seamless wall – a Smart AV classic which is used in exhibition and event settings throughout the world. What was unique about this videowall solution was that it was powered by a VENTV2 software – allowing for live content drops with no loading time required.


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3.9mm LED with touch

The big one. And without a doubt the most popular feature at the IPG Pop Up event – a high-resolution 3.9mm LED wall – with touch capabilities. This allowed visitors to manipulate the car shown on screen, changing its colour, design and viewpoint, all with a touch.

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Smart Digital

Next stop was a studio setup from Smart Digital, showcasing their dynamic Event TV platform which allows event visitors to have their own content channel broadcast throughout an event or exhibition via a network of cutting-edge screens, mobile devices and event apps. This is where we recorded the below digital collateral from the event.

Curved LED

The latest LED to join our fleet. 100 sq. metres of curved 5.9mm high-resolution LED which can be used indoor and outdoor. This 3m x 7m design showed off the product’s curved capabilities in both convex and concave formation, up to 5 degrees on each.

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Outdoor LED

The high-resolution outdoor LED which was flown outside to show off its resistance to even the brightest light conditions, is a brand new solution to the events industry. With a pixel pitch of just 5.9mm, this is four times the resolution of traditional outdoor LED shown at outdoor events.

To enquire about any of the technology used in the IPG Pop Up event please get in touch with our team at info@smart-av.com or view our video showcase from the event

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